Promotional Products Industry Statistics

Promotional Products provide affordable, accountable, measurable advertising.

In these economic times - now more than ever, marketers need to reward and build brand loyalty. It is important to continue to acknowledge and thank clients, employees and suppliers.

Marketers spend more than $1.34 billion dollars (AUS) and $121 million (NZ)  a year on promotional products for one reason, they work.

• 52% say their impression of a company is more positive after receiving a promotional product gift
• 76% recall the name advertised on the product
• 55% keep the item for more than one year
• Nearly 50% of recipients use them daily
• 52% of people do business with a company after receiving a promotional product
• Spend less, achieve more and remind people about the benefit of doing business with you

Promotional Products in the Home:

• How many people have at least one promotional product in their kitchens?  91%
• How many have 2 or more in their kitchens? 81%
• In fact, the kitchen is the #1 place people use and keep their promotional products.
  (People spend on average 3-5 hours a day in their kitchens)

Promotional Products in the Office:

• How many people have at least one promotional product in their offices?  74%
• How many have 2 or more in their offices?  59%
• In the work place, more than half of people hold onto their promotional product from 1 to more than 4 years

Reach & Recall:

• 71% of business travellers surveyed reported receiving a promotional product in a 12 month period
• 33.7% of this group had the item on their person
• 56% of people kept their promotional product for more than one year
• 76.4% said they kept their promotional product because it was useful
• 76.1% of the respondents could recall the advertisers name on the product

How effective are Promotional Products in staff retention, motivation and brand interest?

• 75% of Human Resource mangers surveyed are using promotional products in recognition programs
• 72% of marketing and HR managers say that promotional products are very effective in motivation and retention of staff
• 100% of advertisers said that adding a promotional giveaway returned a favourable response to their campaign
• 69% of advertisers said promotional products increased brand interest and 84% it created more favourable impressions of the brand itself

Understanding the medium:

• A product is just a product, until it is linked with a promotion, it then becomes an advertisement
• The most successful advertising and marketing campaigns are the result of a planed strategy.
• Throwing products at your target market without that planning is a waste your marketing dollars
• The product is only one component in the whole campaign
• The creativity used to get a response is the key to increasing profits and promoting brands

Successful campaigns require:

• Strategic ‘logistical’ and ‘emotional’ roll out
• Action engagement triggers
• Data collection analysis
• Technical logo application knowledge
• Creating the difference between a ‘passive’ and ‘active’ promotion