Counter Mats are an exciting advertising alternative. When strategically placed, these counter mats will help to increase your brand and product exposure. How can these counter mats help to increase sales? The answer is quite simple; place these mats on your front service counters so that shoppers are sure to notice: the service desk, and the checkout areas. Establishments such as bars, banks, and retail stores buy counter mats to use in lieu of big floor stands as they are space saving and constantly in front of your prospective buyer. Banks use promotional counter mats to showcase the latest financial rates, special deals and incentives that are being offered.. On a similar note; fast food restaurants use these custom counter mats to inform customers of a new menu item. Office workers like to place a picture or preferred print in these counter mats and use them as printed mouse pads.