For a product to be classified as containing rPET, it must contain minimum amounts of recycled content. However, some countries haven’t yet established these minimum amounts, and there are notEU-wide rules preventing businesses from marketing a product as with as little as 1-5% recycled content as “recycled”.
Calling something “recycled” when it is composed of less than half recycled materials feels dishonest. As we’re all about transparency at Verive, therefore we pledge to commit to a minimum of 51% or more recycled content. That way, when you choose us, you are certain that at the very least half the product is made from recycled materials.
Products that contain rPET should be recycled.
Recycling rPET packaging is a fantastic way to help keep resources in use and reduce our global environmental footprint. So rPET can be treated like most other plastic packaging items and put in the plastic recycling bin.